Or, conversely, his fault is that he's just too normal. Or he represents the torrid heights of faux-intellectualism unleashed by Trumpism. To some, Rogan is a conman, selling bigotry beneath an awe-shucks veneer. And while his listeners are predominantly male-as much as 71 percent of them - they're also, according to a survey by Media Monitors, "largely representative of the majority of podcast listenership," a demographic that also enjoys shows like "Serial," The Daily" and "This American Life." In 2019 alone, Rogan was reportedly paid $30 million, twice as much as his closest competitor, and that was before he signed on with Spotify, last May, for nearly $200 million over a four-year span.
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More than 200 million users download the podcast each month. Today, an average episode reaches an audience of nearly 11 million. Pat on embracing life's darkness and friend Joe Rogan using the n-word: "We all make mistakes" It was there, in a narrow, nondescript, soundproof space about the size of a small school bus, that " The Joe Rogan Experience" had grown over the last decade into the most popular show in the country. The entrance to the recording booth was positioned off to the side, opposite from where I sat.
It opened back on itself, torus-shaped, to include an MMA gym, an indoor archery range and even a sensory deprivation tank. The studio was an enormous, multi-purpose facility. "He'll be here," Jeff, the on-site manager, assured me. Rogan's podcast, on which I was scheduled to appear, was supposed to go live at noon. We were both, it seemed, waiting for Joe Rogan. In his lap he was holding a pile of red folders. Across from me, a middle-aged man tapped at his phone. It was a March Wednesday in 2019 and I was sitting in a green room in the San Fernando Valley.
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